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ShopKo Ad

West Coast Offensive with Tom Freeman

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Northeast Wisconsin
72.0°F, fair, wind south at 3.5 mph (3 kt), wind chill °F
May 27 2015, 7:53 pm CDT

Scott Crevier ShopKo ad

This is an ad I did for ShopKo for the 2002 season:

ShopKo ad


We shot the ad at ShopKo's headquarters on Holmgren Way on May 30, 2002 (which was a pretty warm day to be dressing like that). They've seen how I dress for the games by browsing around SEZ, and they wanted me to dress exactly the same way, including my signature license plate around my neck. However, Imaginasium (the folks who hired me and created the ad for ShopKo) changed the license plate from California to Wisconsin in the ad (which I suppose looks better for this ad). The hat I'm wearing is the hat I've worn since I was 8, and the scarf is the one Tricia made for me.

They put purple lipstick on me and made my cheeks look cold. They put Elmer's glue in my goatee and eyebrows to make them look frosted. Two people on either side of me sprinkled fake snow for the wintery affect. And all I had to do was look like I was freezing my ass off, and loving every minute of it (which wasn't very hard).

All in all, it was 2 hours of fun!


Several people have asked me how they can get a hard copy of the ad. Here is a list of the publications containing the ad:

  • Packers 2002 Official Training Camp Guide (inside front cover, $5)
  • Packers 2002 Media Guide (back cover, $10)
  • ShopKo/Packers Calendar (back cover, free)
  • Packers Game Day Program (page 21, available at all 2002 home games)

The ad was not in the 2002 Packers Yearbook. The game day program was available at all 2002 Packer home games. The ShopKo/Packers calendar was handed out for free to all fans at the stadium on September 8 (the Atlanta game); after that, they handed them out at the checkouts and registers in the stores.

Your best bet for finding this ad, years after it was done, is finding the media guide at a Packers memorabilia shop.

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